Page 83 - Livre_MOW2021_EN

TRANSITION AND SOLUTIONS | 81

TACKLING THE PROBLEM
AT AN EARLY STAGE

Several speakers, including the US fashion designer
Pamela Peterson, presented collections of “upcycled”
objects in order to inspire any person keen to improve
their environmental footprint. “By reusing, we avoid
creating a new product and we save energy and raw
materials which would have been required to make a
new object”, explained Berit Legrand, promoting the
fun aspect of the process. “We want to show that
upcycling is not very difficult, it’s even fun, particularly
when you have kids or during lockdown!” Making the
most of broken, outdated or forgotten objects, giving
them a new chance by reinventing them, improving
them and giving them new features, often far from
those for which they were originally designed... The © Pamela Peterson
philosophy of upcycling deeply changes our beha-
viour as consumers. The Animal Fund continues its
commitments to marine mammals through an ap-
proach based on individual accountability, far from
the fast fashion industry which impacts the ocean in
so many ways.

© Daria Shevtsova - pexels.com

“By reusing, we avoid
creating a new product
and we save energy and
raw materials which
would have been required
to make a new object”,

Berit Legrand,
founder and chair
of The Animal Fund

© TAF