Page 52 - restitution_book_MOW2023_EN

50 | INNOVATIONS

The following day's session began with a presen-
tation by Mathieu Dufresne, Managing Director of
COTY, France. From the introduction of the world's
first highly purified ethanol to Lancaster's ocean-frien-
dly solar range, the common thread running through
the brand's innovations is sustainability, "the ultimate
driver of innovation".

THE FUTURE OF COASTAL
TOURISM

Although it constitutes a key economic sector for the
prosperity of coastal populations, it also often has
serious environmental consequences for marine and
coastal ecosystems. Reducing the tourism industry's
footprint and seeking more sustainable and regene-
rative tourism models are crucial societal challenges.
Innovative approaches include setting up coral re-
generation farms to attract tourists (Coral Vita), un-
derwater theme parks and laboratories (Underwater
Gardens), custom-made barriers to separate bathers
from sharks in South Africa and Australia (Shark Safe
Barrier), and impact investing in the ocean sector (Ka-
tapult Ocean).

“Now we need to provide evidence of the
impact of companies on the ocean, based
on reliable figures. It's no longer enough to
say you're committed to sustainable deve-
lopment”.
Ingrid Maurstad, Impact Director, Katapult
Ocean

FROM THE SEA TO THE PLATE
In Singapore, people are already eating products pro-
duced by growing fish cells in the laboratory (Avant
Meats), and in Israel and New York, plant-based
salmon (Plantfish). As for the fishing of tomorrow,
what if it was based on the biological dynamics of
fish, communicated in real time using cameras and
innovative monitoring tools? These techniques have Nico Rosberg, Formula 1 world champion in 2016, and
already been put in place by Safety Net Technologies now a sustainable development entrepreneur and inves-
and Pegasus Capital Advisors, who see the new High tor in green technologies, came to talk about his com-
Seas Treaty as a springboard to sustainability. mitment to accelerating green innovation in the quest
for positive impacts for the environment and future ge-
nerations. He outlined his main criteria for selecting the
start-ups he supports: "Firstly, we invest in people, the
founder and their team; secondly, we look at the poten-
tial size of the market."