Page 110 - restitution_book_MOW2023_EN

108 | MONACO OCEAN WEEK MAG

SUSTAINABLE HOTELS

AND PROTECTING

THE OCEAN

For the first time, the themed event "The Sea is Green", organised by the Green Globe-
certified Monte-Carlo Société des Bains de Mer, is part of the official programme of
Monaco Ocean Week.

On 22 March 2023, in the presence of
HSH Prince Albert II of Monaco, at the
Hôtel Hermitage Monte-Carlo, the mor-
ning will begin with a meeting based on
feedback from players in the sustainable
hotel industry. What are they doing to pro-
tect the environment? Interviewed by jour-
nalist Leïla Ghandi, they give their vision of
an ethical and responsible hotel industry,
committed to reducing its ecological foot-
print, starting with its water consumption.

Monaco's Tourism Authority aims to posi-
tion the Principality as a committed luxury
tourist destination, and as such, a techno-
logical leader and laboratory. "The tourism
industry must create a new development
model that respects the planet", in the So-
vereign's encouraging words. 90% of GDP". And how can luxury tou- small actions that produce big changes."
rism become a model, an ambassador More technical subjects are emerging,
for good environmental practice? Using such as the rationalisation of water
From major trends to natural solutions to combat and reduce consumption or the new generation of
technical challenges greenhouse gases, consuming locally and heat pumps in all SBM hotels, a heating
in season, raising customer awareness of
system that has already been in place
a new vision of luxury that embodies the since the 1980s, as Luc Blain, the Group's
Denis Allemand, Scientific Director of the principles of sustainable development, Technical Services Director, explains. The
Monaco Scientific Centre, gave an over- training young professionals, recycling Monte-Carlo Bay Hotel and Resort can
view of the economic and ecological soaps, limiting plastic packaging... Re- boast a 35% reduction in water consump-
challenges posed by tourism, which ac- cord-breaking freediver Pierre Frolla, direc- tion and a 45% reduction in energy
counts for 10% of global GDP. "It is the tor of the Monegasque Marine Academy consumption, an effort reinforced by the
lifeblood of both rich and poor countries. and a figure who illustrates the values of photovoltaic installation.
In the Pacific Islands, tourism accounts for the SBM Group, invites us to "multiply the