Page 49 - Livre_MOW2018_FR

© Mathieu Foulquié

© Michel Dagnino
FUNDRAISING

The other challenge was to contribute to sustai-
nable funding to protect Mediterranean MPAs.
The Oceanographic Institute unveiled its initia-
tive which involves donating 5 cents per ticket
sold to the 650,000 visitors to the Oceanogra-
phic Museum of Monaco to the dedicated en-
vironmental funds. This financial contribution of
approximately €30,000 per year was featured in
an agreement signed between the two organi-
sations.

Basel Zoo talked about its “Franc volontaire
pour la Nature” initiative, which involves encou-
raging visitors to voluntarily pay an extra franc
on top of their entrance ticket price to help fund
environmental protection work. Result: 90% of
visitors took part, as this additional contribution
was well explained to them.

“When you explain what it will be used for and
the benefits that the visitor will receive, they are
happy to take part” explained the zoo director
Olivier Pagan, something which other establish-
ment representatives confirmed.