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58 | THE BLUE ECONOMY AND FINANCE

Ghislain Bardout, director and co-founder
of the Under The Pole expeditions, sitting
inside his invention: the Capsule.
©Rolex/Franck Gazzola

PHILANTHROPY
The perpetual ocean

Rolex reiterates its historic commitment to the ocean,

notably through the Perpetual Planet initiative.

A major partner of Monaco Ocean Week, Rolex firmly supports this international
ocean protection event. The Geneva-based watchmaker points to the Perpetual
Planet initiative to reiterate the infinite potential of the world’s ecosystems,
provided that the inner workings are protected. A vulnerable centrepiece, the
ocean requires a bold and inventive approach, now more than ever.
Time is running out.